They want a new logo, powerpoint and web template, The MAA works with Dorset, Poole and Bournemouth, the MAA brings these people together, this is the one thing that brings these people together. I decided to work with Martin who I worked with on the D&AD brief with and Adam in my class.
We first looked at creating the logo, firstly looking at the colours of all three logos ad decided to use green, blue and a light orange. These colours were used in all of the logos combined. We already had a pre- idea of using a tri-logo, either hands or legs, and then we thought of a globe, which would represent sand, the land and the sea. We looked at images / things we could do with this such as changing the shapes of where the lines meet. We also looked at how we could present this logo- be it changing where the type goes, we even looked into using either MAA or Multi Area Agreement. For this I did some quick initial experiments in how we could do this.
Powerpoint Template
The first page was simply just the logo and in the second page we had to think about presenting the logo to give enough space for the information to be presented. We experimented with this, either by using a border or just a line at the bottom of the page. The end thing I thought was quite nice, as we had the Multi Area Agreement written underneath the main logo design we came up with incorporating this, as if it was part of the line. I thought this was a nice simple idea, as it look quite sophisticated as it was presented well.
Web Template
Homepage
For the website we generally kept it quite simple, for the homepage we simply kept the logo in the middle.
Buttons
We got quite stuck on this..maybe not stuck but it took a while for us to choose the final layout. First we just had the the simple colours, of the words Homepage, About Us and Contact in the three colours used in our logo. We then looked at creating small rounded rectangles around the words, and then kept the colours of the words and then changed the stroke the match the colours of the text. Then we looked at filling in he rectangles with the colours of the logo, looking then at the oppacity, but we decided this didn't look as good as the bolder colours. We also hanged the colour of the text which was another decision we had to make, we looked at making the rectangles have a white background, but decided that the bold colours with white text was the best.
We then looked as we did initially of using a line (like the powerpoint presentation). We used lines connecting the three rectangles, or just on either side. But then decided that having a line wasn't the best way.
I think the layout made it easy for MAA, if they wanted to have more buttons, and therefore more information.
About Us
For this page yet again we kept this very simple and modern. We kept the logo in the same place as our powerpoint presentation. Then used a coloured square with the white text in the middle. For the buttons on this we kept them above the text and then made the same colours around and then joined both coloured squares togethter.
The contacts page had the same layout.
Th web continued- next we decided as it would be quick to create the web with the working buttons for presentation purposes.
Letterhead
For this we just placed the logo and the contact information centrally.
Though you wouldn't think this would be a problem -it was!
We had so many problems just placing the text centrally- I don't know why but the text just seemed to be ever so slightly to the one side. We finally figured this out, but it took us forever, we printed out loads and it just wasn't right! But god it was funny- the simplest f things and it took us that long!
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