This morning we worked on the actual key ring, after Neil suggesting that we use a plastic key ring instead of paper, we looked into this.
We knew that we wanted red type on a cream background. We looked at slanting our tag line, but I raised the fact that I wasn't completly happy with the question mark and thought instead of having an exclamation mark.
The this with this is that a question mark would make people consider whether or not it would be uncomfortable- so its more about the audience thinking, whereas an exclamation mark I think would put more to the audience that we know it would be uncomfortable- something that is more opinion based. When r around homelessness we saw that some people were fine with living on the streets, whereas others weren't. But in the end we decided to go with the question mark as more of an thought provoking thing, and then the audience could decide for themselves.
The only reason I thought about it was looking into how people would find it if they was a homeowner, and then were forced to live on the streets, that they would feel less comfortable, from house to street.
The final key ring tags........
And the final key and key ring........
The key ring and Neil...........
Neil said that he wasn't sure about the slant for the UNCOMFORTABLE? We did this because it was uncomfortable to read, neil said he gets what we mean but he prefered the other side as it looked like more of a 'key ring', to be honest I didn't really get that. He said about the more white space on the photography/poster side as orginally he thought it was to cramped on the page. Another comment he made was that the key looked too shopped, which I do agree with- I didn't neccessarily knew how he meant but then I just thought he meant the text, so we decided to put some texture on this.
Then we made the actual poster, with some simple text like a tag line and then the crisis logo.. we had some problems with this as the background kept coming up as white when we placed it into indesign, on their actual crisis website the logo comes up al pixilated, so we had to just go on the D&AD website in which they had a black one ....
A red one....
and some blank one.... maybe it was to be a white one?
but I just would have thought that crisis would have their own logo that wasn't pixelated.....
But finally with the help of D&AD website it worked and with the background being transparent.
After talking to Neil we had Daniel take another photograph with more white space............
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