Tuesday 13 January 2009

D&AD Crit with Catell

After looking at ideas of what we could use as an object researching objects that homeless people carry around with them. Such as toiletries, can-opener, sleeping bag, matting, headwear, clothing etc. Things i guess which are absolute essentials.

Martin came up with some ideas/objects we could use like a key. After this research we thought about other ideas like a marker- we saw this website and it said something like have you noticed how homeless people have markers?Which I guess is true, you don't associate homeless people with pens, but the comment was quite true.

She really liked the key and the marker idea, as they were really different, not just your normal direct mail shot. She said another idea where we could produce it typographically, as our other idea was using house name signs, either have two question marks, as a homeless person doesn't have an address, Or havin something where by it shows lots of addresses, so she suggested havin stickers o it leaves the imprint of the number left, layered several times.

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