D&AD Crit with Neil

This crit I felt went a bit better, even though yet again he didn't really say much about idea again, but I think they just want us to really think about it ourselves. But Neil said to look at adverts/or think about what out target audience are into. Look at adverts now aimed at that particular age group, and that from this it will become more clear about what we need to do/ it will generate more ideas, and then we would move on from this.