D&AD Crit with Hannah 2

Today we had another crit with Hannah, we showed our key idea and I think she really liked the idea.A point she made was about the tag- how were we going to fit in all the text?Did we need a stamp, and if so how were we going to place the amount of text we need on such a small surface?

What was our strapline?

Strap Line

We were really struggling with this to be honest, she said that most of your brief is fulfilled, but the gritty  part- but I didn't know what this meant, she said it meant that it's something that you know straight away what it means. So I think with our strap line this is what we need to fulfill. We had some ideas such as: "A key organisation in opening doors" something like that, and thought of words associated with keys;

Accessible

Exposure/exposed

Outside

Shut

Closed

Lock

Connection

Entry

Front

Back

Just ideas to start us thinking basically.

Key Ring

What is the actual ring going to be made out, and the tag, we thought about having a metal ring around the hole so it would reinforce it, havig paper, cardboard, lamenated or not?

We looked at few websites and found that paper ones were cheaper. She said she'd seen this website Muji where there was a metal one, but it was quite pricey and we wanted to make this as cost effective as possible.

Donating

We even thought about how you would donate with this, but this really wasn't part of the brief, it was only to bring awareness about the homeless/Crisis. So I thought there was no point worrying about it too much.

Materials

We went to a key shop and we just brought a blank key, in Aluminium , though we were originally planning to make they key out of coloured plastic. Just as an idea, but then we liked the fact that it was Aluminium as it was light weight, and in colour, and hard-wearing.